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Friday, March 15 • 3:30pm - 4:30pm
The Future of Cultural Branding

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In 2012, Pepsi re-ignited its marketing efforts around the voice of the now generation with Nicki Minaj, Katy Perry and others driving significant content and media exposure. How do these powerhouse brands decide what’s next? This is a must for any brand marketer, agency partner or artist trying to break into and establish successful brand partnerships. This panel is presented by Pepsi.
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Javier Farfan

Sr Dir, Culture & MusicPepsiCo
avatar for Megan Healy

Megan Healy

Dir of Digital MktgRoc NationMegan Healy was among the first at Interscope Records's “new media” department. Five years later she had led the company’s digital grassroots marketing, developed online strategy and infrastructure for street teams, online PR, social media, content... Read More →
avatar for Bozoma Saint John

Bozoma Saint John

Mktg Exec/Music & EntertainmentPepsiCo

Friday March 15, 2013 3:30pm - 4:30pm
Austin Convention Center, Room 17A 500 E Cesar Chavez St

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