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Monday, March 11 • 11:00am - 12:00pm
Bullying: Social Media as Problem & Solution

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As social media platforms evolve and multiply, so too do the instances of online bullying. The epidemic has reached a crisis point in American culture, with nearly one in three kids reporting instances of bullying. The prevalence of social media and the anonymity it allows create opportunities for kids to be bullied anytime and anywhere.
So how do we leverage a weapon to be part of the solution? Hear about the innovative ways individuals, including Lee Hirsch, director of the groundbreaking documentary Bully, and organizations, including It Gets Better and the Ad Council, have energized a movement and empowered people to combat the negative side to online culture. Learn how social platforms like Reddit are moderated and controlled, both officially by administrators and organically by community members themselves, to unify, protect, and respond in instances of bullying online.
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Marta Gossage

Community Operations MgrredditMarta is a passionate advocate for the benefits of pseudonymous online communities. She firmly believes that once the trappings of real-life identities are stripped away, communication changes. These conversations often become more honest, genuine, and... Read More →
avatar for Lee Hirsch

Lee Hirsch

Dir of BullyThe Bully ProjectKnown for creating change through his documentaries, Lee Hirsch’s debut feature film, AMANDLA! A REVOLUTION IN FOUR PART HARMONY, chronicles the history of the South African anti-apartheid struggle through a celebration of its musical heroes. This film... Read More →
avatar for Priscilla Natkins

Priscilla Natkins

Exec VPAd CouncilPriscilla Natkins, Executive Vice President, Director of Client Services, joined The Advertising Council in 1999 after seventeen years of account management at several New York advertising agencies, including DMB&B, JWT and Bates USA. Ms. Natkins worked on a broad... Read More →
avatar for Scott Zumwalt

Scott Zumwalt

Chief Digital StrategistIt Gets Better ProjectScott Zumwalt is the chief digital strategist that helped launch and develop the award winning It Gets Better Project (www.itgetsbetter.org) over the last two years. Scott is a consultant in Washington, DC with nearly a decade of experience... Read More →

Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 9ABC

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