Think social marketing is worth it? Prove it. If your CEO hasn't demanded that yet, they will. Then what? Hand them some jive about "return on conversation" or "follower growth"? Think that'll fly? You'll be gone so fast you won't know what hit you. You know damn well what they care about: Sales Volume. Costs. Revenue. Nichole Kelly, author of How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI, will show you how to answer questions like: "How much revenue did Facebook generate for us this month?", "Do social media clients spend more or less than clients from other channels?", and "How does the purchase frequency of social media clients compare to other clients?"
Here's the best part: It's not hard. The tools are cheap (or free), and you're probably sitting on most of the data. If you're a marketer or agency pro, this is a game you have to play. Win it.
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