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Monday, March 11 • 5:00pm - 6:00pm
Designing Habits: From Big Data to Small Changes

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We all know there are vast amounts of data about our lives - our spending, our browsing, our activity - being collected daily. With the recent explosion in inexpensive sensors and self-tracking apps, we can capture new insights in personal health and activity data. However, the data is only truly valuable if it can be turned into positive behavior change. A panel of leaders in venture capital, health technology and the research world, discuss the key enablers to tackling this challenge: the use of visualization to make volumes of data easily understandable to the average consumer, leveraging gamification and social mechanics to keep users engaged, and the science of habit design to actually create behavior change. The panel will be moderated by Michael Copeland, Senior Editor at Wired, who has a particular interest in Big Data and the implications for entrepreneurs and consumers.
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Speakers
avatar for Michael V Copeland

Michael V Copeland

Sr EditorWiredMichael V. Copeland is a senior editor at WIRED, where he focuses on all things related to the business of technology, but especially making sense of data analytics, where mobile is going next, and the collision between computer science and biological science. Prior... Read More →
avatar for Steph Habif

Steph Habif

Healthcare Design StrategistStanford UniversityDr. Steph Habif is a behavioral health expert focusing on ways to design persuasive technologies for health behavior change. At Stanford University, she is an affiliate of the Persuasive Tech Lab, co-founder of the Calming Tech Lab, and... Read More →
avatar for Jeffrey Holove

Jeffrey Holove

CEOBasis Science IncJef is the CEO behind Basis, a multi-sensor health tracker and online personal dashboard that helps people build healthy habits into their daily routines. Prior to Basis, Jef was CEO at wireless photo start-up Eye-Fi from before their 2007 launch to the international... Read More →
avatar for Trae Vassallo

Trae Vassallo

General PartnerKPCBTrae Vassallo is a general partner at Kleiner Perkins Caufield & Byers, where she invests in a broad array of consumer, software, and digital energy ventures. A "design thinker" and engineer at heart, Trae thrives at the intersection of great products and big m... Read More →


Monday March 11, 2013 5:00pm - 6:00pm
Austin Convention Center, Ballroom EF 500 E Cesar Chavez St

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