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Monday, March 11 • 12:45pm - 1:00pm
Corporate Reset: Make More Mistakes

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Companies continually unleash new products & services, looking to move into new markets & evolve their brand w/existing & new audiences. For large corporations this can be overwhelming & complex, how do you become agile enough to pivot at the right time, toward the right areas & w/the right people? Take American Express’ efforts to move a 162 year organization toward a younger demographic with new offerings beyond credit cards that have the potential to transform the organization. Recognizing mobile & digital are changing commerce, AMEX is taking risks to institute much needed change. To do so, AMEX created an entire organization to operate like a start-up. Is the “startup within a big company” paradigm really possible? Dan Schulman will share his approach to influencing change within a well established incumbent & lessons learned from 2 years in the startup-in-a-big company trenches, including the minefields intrapreneurs looking to make such a drastic change can expect to encounter.
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Dan Schulman

Group Pres Enterprise GrowthAmerican ExpressDan Schulman joined American Express as group president, Enterprise Growth, in August 2010. Dan is responsible for the company’s global strategy to leverage emerging technologies to reach new customers and new geographies beyond the company’s... Read More →

Monday March 11, 2013 12:45pm - 1:00pm CDT
Hilton Austin Downtown, Room 616AB

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