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Monday, March 11 • 11:00am - 1:30pm
Measuring Social Change & Media: Beyond BS

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RSVP Required - This workshop will dramatically demonstrate how the practice of measurement, social media, social change, and networks have evolved over the past 5 years. In 2009, the "Social Media ROI Poetry Slam" SXSW lead to a book "Measuring the Networked Nonprofit." The thesis: For nonprofit organizations there are two key processes that lead to social change: To become networked, and to use measurement. The book's co-authors, Beth Kanter and KD Paine will facilitate an updated of the original poetry-slam session with the same four nonprofit leaders about they have used networked strategies and measurement to improve results and transform failure into success.
Prerequisites:
Please pick up a copy of "Measuring the Networked Nonprofit" and read chapters 3 and 4. http://amzn.to/measure-networknp (The book will be used a textbook for the workshop.)
What to Bring:
Laptop, mobile phone, pens, pencil, camera.
View official listing on sxsw.com

Speakers
avatar for Carie Lewis

Carie Lewis

Dir of Emerging MediaThe Humane Society of the United StatesAs Director of Emerging Media at The Humane Society of the United States, Carie is the lead social media strategist for the nation’s largest and most effective animal welfare organization.
avatar for David Neff

David Neff

Digital StrategyPwC AdvisorySimply put, David helps people for a living. As a strategy consultant, digital marketer, content strategist, digital engagement pro, nonprofit expert, and campaigns expert David has been living in the Fortune 500 and nonprofit world for over thirteen years... Read More →
avatar for Katie Paine

Katie Paine

CEOSalience/KDPaine & PartnersKatie Delahaye Paine is the Chief Marketing Officer of News Group, a leader in international monitoring and evaluation, as well as Chairman & founder of Salience/KDPaine & Partners, the leader in integrated social and traditional communications measurement... Read More →


Monday March 11, 2013 11:00am - 1:30pm
AT&T Conference Center, Classroom 204 1900 University Ave

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