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Sunday, March 10 • 12:30pm - 1:30pm
Digital Disruption: Brands as Culture Participants

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During this provocative panel, the fundamental question of why marketers, agencies, venture capitalists, startups and media companies continue to struggle to adapt to a world that has gone digital, mobile and location-aware will be debated. The role of real-time marketing, disruptive business models, the separation of brands from their products and confusing consumer expectations and how brands that behave as culture participants are winning will be discussed. Sponsored by Pepsi.
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Shiv Singh

SVP, Brand & Mktg TransformationVisa

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

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