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Sunday, March 10 • 11:00am - 12:00pm
The New ROI: Return on Influence — How Influencers should Leverage their 'Social Capital' in the Startup World

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Social influencers are starting to get involved in the startup ecosystem with the expectation that they will use their influence to attract new investors, users and revenue. This panel will discuss the benefits of getting involved with a startup early, the potential upside of advisory grants (and how they work), the ability to use it for personal brand building, as well as the pitfalls including the opportunity cost in terms of time, money, brand dilution and effort.
Check out other Startup Alley programming here: http://sxsw.com/film/startup-alley
View official listing on sxsw.com

Speakers
avatar for Walter Delph

Walter Delph

CEOAdlyWalter Delph serves as the Chief Executive Officer at Adly, which provides an industry leading technology platform that connects brands with consumers via the most influential people in social media. Previously he served as Senior Vice President at News Corporation responsible... Read More →
avatar for Dhani Jones

Dhani Jones

HostSpike.com
avatar for Chris Kantrowitz

Chris Kantrowitz

Founder/CEOGobblerChris is a serial entrepreneur in gaming, technology, and music. At age 14, he founded his first company-- a game testing business for clients like Sony Imagesoft. After university, he co-founded 3D Groove, online gaming technology company that powered the first... Read More →
avatar for Adam Lilling

Adam Lilling

Managing DirPlus CapitalAdam Lilling is an entrepreneur and investor, creating pioneering media and e-commerce companies for almost two decades. Adam is the founder and managing partner of Plus Capital, an early stage venture capital fund based in Los Angeles. Adam is on the board... Read More →


Sunday March 10, 2013 11:00am - 12:00pm
Austin Convention Center, Room 15 500 E Cesar Chavez St

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