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Saturday, March 9 • 3:30pm - 4:30pm
Mobile Saturday: Retail Is Going Mobile

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From e-commerce to bricks & mortar retail is going mobile - How to drive revenue with the latest mobile commerce innovations:
Consumers are starting to manage every aspect of their lives from their mobile devices. All of the information they need is only ever a swipe away. Retailers are moving from showrooming fears to actively engaging mobile consumers to win their business in and out of the store. This shift is creating new behaviors and trends as well as a whole new crop of M-Commerce best practices. Learn how companies are taking action to drive mobile commerce today, instead of waiting for the elusive mobile wallet to appear.
Sponsored by Urban Airship.
View official listing on sxsw.com

avatar for Joe Beninato

Joe Beninato

GM, Digital WalletUrban AirshipJoe is responsible for the strategy and execution of UA’s digital wallet initiatives. Since graduating from MIT with a degree in aerospace engineering, he has worked with over fifteen startups, serving as founder, employee, investor or advisor. Joe... Read More →
avatar for Wendy Bergh

Wendy Bergh

Sr Dir of Mobile & Digital StrategyWalmartIn her current role as Senior Director of Mobile & Digital Strategy, Wendy is responsible for setting the vision for Walmart’s mobile and digital entertainment strategies globally as well as driving cross-functional alignment and execution... Read More →
avatar for Aaron Emigh

Aaron Emigh

Cofounder & CTOshopkickAaron Emigh is the cofounder and CTO of shopkick, the mobile rewards program for physical–world retail. Shopkick’s partners include Target, Macy’s, American Eagle, Best Buy, Old Navy, Procter & Gamble, and many other major retailers and brands. He previously... Read More →
avatar for Christopher Mason

Christopher Mason

CEO & Co-FounderBranding BrandChris Mason is the co-founder and CEO of Branding Brand, a mobile commerce platform used by leading retailers, including American Eagle Outfitters, Costco, Crate & Barrel, Ralph Lauren, and Sephora. A graduate of Carnegie Mellon University, Mason formed... Read More →

Saturday March 9, 2013 3:30pm - 4:30pm CST
Wanderlust, Wanderlust

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