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Sunday, March 10 • 3:30pm - 4:30pm
Landing NASA’s Curiosity Rover Online (& Mars!)

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A tweet that will live in infamy, "GALE CRATER, I AM IN YOU" heralded a new era of space exploration and conversation between NASA and the general public. As the Curiosity Mars rover touched down on the Red Planet, the teams at NASA and the Jet Propulsion Laboratory were sharing the historic event on Twitter, Facebook, Ustream, YouTube, Google+, Xbox Live, mobile apps and in-real-life landing parties. The Mars Science Laboratory mission propelled the interest and attention of the nation back onto the space program — all while competing against the London Olympics and the presidential campaign. And what the public saw was a hipper, more accessible NASA — one that generated an avalanche of memes from Unimpressed Curiosity to Mohawk Guy. What went on behind the scenes with this campaign that helped NASA capture the public's attention, and can NASA and JPL keep the interest and excitement going?
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avatar for John Beck

John Beck

Producer/Dir of PhotographyNASA Jet Propulsion LaboratoryDirector/Director of Photography John Beck Biography.
avatar for Veronica McGregor

Veronica McGregor

News & Social Media MgrNASA Jet Propulsion LaboratoryVeronica McGregor tweets to millions of people each day while channeling her inner robot. She manages the award-winning news and social media operations at NASA’s Jet Propulsion Laboratory, overseeing accounts and campaigns across... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Omni Downtown, Lone Star

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