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Friday, March 15 • 12:30pm - 1:30pm
Brands Are Music Fans Too

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There was a time when artists working with brands was seen as a sell out. To be fair, many of the early sponsorship deals were badly planned and executed. Promoters too, have not always managed to marry live music with brands in a way that works for the artist and the audience. Over time, music and brands have learned to work more closely without compromising their integrity, and many partnerships now deliver outstanding value for the brand, the band and the fan.
View official listing on sxsw.com

avatar for Matt Bennett

Matt Bennett

Deptury EditorClash Music GroupI'm the Deputy Editor and Digital Director of Clash Music, a UK music media company who publishes a monthly magazine with a circulation of 45,000 magazines, as well as seeding music content to the public via www.clashmusic.com as well as a digital edition... Read More →
avatar for Joe Edwards

Joe Edwards

DirectorI Like The Sound Of ThatI Like The Sound Of That is a music marketing and experiential agency delivering meaningful brand partnerships and creative consultancy. Working solely in music, we enable brands to engage with consumers and artists through our in-depth industry knowledge... Read More →
avatar for Nick Sabine

Nick Sabine

FounderResident AdvisorI am the co-founder of Resident Advisor.

Jonny Spindler


Friday March 15, 2013 12:30pm - 1:30pm
Austin Convention Center, Room 15 500 E Cesar Chavez St

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