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Monday, March 11 • 11:15am - 11:30am
Your TV Knows Who You've Slept With

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Well, not yet. While digital personalization has touched most of the marketing mix, the TV spot has continued to hold strong. Interactivity has flirted with those :30s and :60s, but limitations in hardware and software on the part of manufacturers, broadcasters and (most importantly) cable providers have kept even the most adventurous spots “shrink-wrapped” and siloed interactive executions to a DIRECTV submenu.
But what if you could sync your Facebook or G+ to your Comcast or Time Warner? What if your commercials could know your age, your location, you interests, your friends, your past purchases and more? What would those spots look like and how would they work? And most importantly, can templatized personalization successfully co-exist with the powerful emotion we’ve come to expect from our spots?
This session will explore these topics and more, sharing some of the most promising experiments that may lead to answers and the future of Interactive Marketing through your TV.
View official listing on sxsw.com

Monday March 11, 2013 11:15am - 11:30am CDT
Hilton Austin Downtown, Room 615AB

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