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Saturday, March 9 • 5:00pm - 6:00pm
What's Up, DOC? Social Engagement in Disasters

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Dell and American Red Cross will present a case study about their collaboration to create a social engagement center dedicated to humanitarian relief. Panelists from both Red Cross and Dell will share the strategies, best practices, challenges, and opportunities when a big organization commits to listening, connecting, digitally hugging and acting on social conversations during emergencies.
Dell set the gold standard for social engagement after Dell Hell. With their Command Center, training program, and philanthropic flair, they funded and guided the development of the Red Cross Digital Operations Center (DigiDOC). The Red Cross was looking for a way to scale up during disasters, to decipher the actionable data from everything else, and to give the public a seat at the table of diaster operations. Together, they've taken the best practices from Dell and applied them to the Red Cross mission. We'll explain how we did it and how you can join the project.
View official listing on sxsw.com

avatar for Wendy Harman

Wendy Harman

Dir of Information Mgmt & Situational AwarenessAmerican Red Cross
avatar for Maribel Sierra

Maribel Sierra

Social Media Svcs DirDellMaribel Sierra is Director of Social Media services Group at Dell, where she is tasked to bring social business solutions to help customer's accelerate their own social journey. She had previously lead Dell’s Social Media Listening and Engagement Strategy... Read More →

Saturday March 9, 2013 5:00pm - 6:00pm CST
Sheraton Austin, Capitol ABCD

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