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Tuesday, March 12 • 3:30pm - 4:30pm
How Women Are Driving the Gaming Industry Forward

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The largest demographic of online game players are women over 35. And, this demographic is more social than ever; they’re willing to purchase virtual goods and boosters, while spending more time playing across multiple devices and platforms.
Get an insider’s view of this fun and dynamic industry with a focus on how women are driving the gaming space forward, as the business and creative talent behind the games and as consumers of games. Hiring women in the games industry leads to successful, fun games with a loyal following. An all-star panel of women executives and game developers from top game companies will share their experiences as females working in the game industry, what they’ve learned from making games designed for both men and women and offer tips for landing your dream gaming job.
View official listing on sxsw.com

avatar for Rachel Bernstein

Rachel Bernstein

Exec ProducerMaxis StudioRachel Bernstein is an Executive Producer at EA, currently working on an unannounced new game. Previously at EA, she led development of The Sims Medieval and MySims Agents (Wii).
avatar for Cara Ely

Cara Ely

Creative DirZyngaCara Ely is a Creative Director at Zynga Inc. based in both Seattle and San Francisco. She led the creative team for the launch of Zynga’s first social hidden object game, Hidden Chronicles, which peaked at over seven million DAU. She is currently working on a (top... Read More →

AJ Glasser

Managing EditorInside Network
avatar for Allison Rynak

Allison Rynak

VP, Mktg CommGSN DigitalAllison oversees marketing communications for GSN Digital. She manages the company’s PR, advertising, branding and cause marketing efforts across its online destination sites, GSN.com and WorldWinner.com, as well as its mobile and social apps. Previously... Read More →

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

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