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Monday, March 11 • 11:00am - 12:00pm
Fresh Prince + Downton Abbey: A Perfect Engagement

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Director of post production at CollegeHumor.com Michael Schaubach and composer Cheryl B. Engelhardt will examine the process of creating online hits like "The Fresh Prince of Downton Abbey" and "Katy Perry Puppet Sex" as an example of how to Collaborate to attract, engage, and keep viewers for the long-haul.
Online series and original content is on the rise, and attracting and keeping viewers is getting harder. Increasing the value of your videos by using custom music will not only show your viewers that you are creating a serious, high-quality production, it will also enhance the content. Working with a composer will get you specific results like original themes, tension builds, and hitting comedic moments, whether developing an original piece of music or creating a mashup. This session will explore how to get more views, how to symbiotically work with a composer to get the most engaging video product, and the logistics of working with a composer remotely.
View official listing on sxsw.com

avatar for Cheryl Engelhardt

Cheryl Engelhardt

Founder/ComposerCBE MusicCheryl is a composer, singer/songwriter, speaker and author. She has composed for the moving image since the age 5 when she would play the piano while watching cartoons on mute. Today, using extensive musical composition training and serious tech chops, Cheryl... Read More →
avatar for Michael Schaubach

Michael Schaubach

Dir of Post ProductionCollegeHumor.comMichael Schaubach is the Director of Post Production for CollegeHumor.com. During his time at CollegeHumor he has been involved in creating over a thousand sketches, garnering tens of millions of views. Michael is a video editor by trade and has... Read More →

Monday March 11, 2013 11:00am - 12:00pm CDT
Austin Convention Center, Room 18ABCD

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