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Tuesday, March 12 • 11:00am - 12:00pm
Why Designers Should Care About Measuring Success

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"How do you know this design is better?"
This question stumbles even the most seasoned designers. Businesses are recognizing the importance of design and the competitive advantage that taking a design-led approach offers. Designers are moving up the corporate ranks and we're now beginning to see titles like "Design Strategist," "Design Director" and "Chief Design Officer" take hold within organizations. As designers, the decisions that we are now making carry much more weight and inherently, more risk, to the companies we serve.
This presentation proposes 3 questions that designers can ask to tease out measurement of success early in our creative processes. It will explore methods to develop concrete measurements that will enable designers to make faster decisions, create better alignment with traditional business metrics (e.g. Online conversion rate, sales per square inch), and have more courage to push creative boundaries in our work.
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Speakers
avatar for Alfred Lui

Alfred Lui

Chief Design OfficerSeer LabsI'm giving a solo session on "Re-orientating UX Design for the Internet of Things" on Mar 9 in Ballroom A, Austin Convention Center. C u there!


Tuesday March 12, 2013 11:00am - 12:00pm
Austin Convention Center, Ballroom A 500 E Cesar Chavez St

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