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Tuesday, March 12 • 3:30pm - 4:30pm
Breaking the Mold with Meaningful Design

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Anyone can design a gadget that looks pretty, but when it comes down to building a successful product, it’s about so much more than just looks. Companies like Jawbone and Nest are disrupting categories by putting purpose behind their unrivaled, extraordinary designs. Every detail is calculated – every facet of the design is deliberately made in an effort to make the product even better (more efficient, accurate, reliable, durable, etc.) Hosain Rahman from Jawbone and Tony Fadell from Nest will discuss how good design is both beautiful and meaningful—with the ultimate goal of creating technology that naturally fits into your life, rather than changing your life to fit the technology. They’ll discuss design best practices including the importance of combining hardware with software; the role of simplicity in design; and how to “break the mold” by challenging the traditional rules of design.
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Speakers
avatar for Scott Dadich

Scott Dadich

Editor-in-Chiefwired.comScott Dadich was named editor in chief of WIRED in November of 2012.Prior to being named editor in chief, he served as Vice President, Editorial Platforms & Design for Condé Nast. In this role, he oversaw the creative efforts to bring Condé Nast's storied... Read More →
avatar for Tony Fadell

Tony Fadell

Founder & CEONestTony Fadell is the founder and CEO of Nest, the company that developed the Nest Learning Thermostat. The Nest Learning Thermostat learns about you and your home to automatically turn itself down when you're away, guide you to energy-efficient temperatures when you... Read More →
avatar for Hosain Rahman

Hosain Rahman

Founder & CEOJawboneHosain Rahman is the CEO and founder of Jawbone, a groundbreaking developer of popular products and services for the mobile lifestyle. Hosain is passionate about bringing innovative, intuitive, and elegantly designed products to market that let consumers’ get... Read More →


Tuesday March 12, 2013 3:30pm - 4:30pm
Austin Convention Center, Ballroom A 500 E Cesar Chavez St

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