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It’s not 2013 anymore. Visit Sched’s 2015 Austin Guide =>


Sunday, March 10 • 4:00pm - 4:15pm
Big Data: Is It Killing Creativity?

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Storytelling. Creativity. Emotion. These elements have forever been the backbone of marketing.
But now, thanks to the digital revolution, the creative industry finds itself balancing two very different approaches. While new technology and mobile devices have brought exciting new ways for marketers to connect with their audiences, they’ve also brought something else: data. And it’s big data - full of all kinds of information about customers. Now marketers know more about their audiences – where they live, what they like, their social networks, where and how best to reach them – than ever before.
The rise of marketing analytics has resulted in information previously not available to an artistic industry rooted in creativity, not numbers. But how much customer data is too much? What if creatives overanalyze data and lose the art of compelling storytelling? Will dashboards push aside storyboards? Hear how data and creativity are both competing and coexisting in marketing today.
View official listing on sxsw.com

Speakers
AC

Aseem Chandra

Vice President of MarketingAdobe
avatar for Matthew Langie

Matthew Langie

Sr Dir Prod MktgAdobe


Sunday March 10, 2013 4:00pm - 4:15pm
Hilton Austin Downtown, Room 615AB 500 E 4th St

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