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It’s not 2013 anymore. Visit Sched’s 2015 Austin Guide =>


Monday, March 11 • 3:30pm - 4:30pm
When Bad Names Happen to Good Startups

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Dropped vowels. Extra Zs. Domains du jour. These common namehacks may seem unique to digital startups. But the challenge their owners face is one that’s been around since the days of Scotch-guzzling ad execs: Naming is hard.
Take it from us. We’re Scotch-guzzling ad execs.
In our indie agency’s 60 years of working on names for brands, products, campaigns, companies, nonprofits, condos, sports teams, apps, blogs, and startups, a lot has changed. But even more hasn’t.
We’ll go beyond the SEOs, URLs and TMs and talk about some of the less tangible (but arguably more important, and often overlooked) aspects of a successful brand name--one that fully captures your story, highlights your point of difference, and inspires a spark of desire in your target.
Or at least one that doesn’t suck.
View official listing on sxsw.com

Speakers
avatar for Gary Backaus

Gary Backaus

Chief Creative Officer, Principalarcher>malmo
avatar for Justin Dobbs

Justin Dobbs

Assoc Creative Dirarcher>malmo


Monday March 11, 2013 3:30pm - 4:30pm
Four Seasons, Four Seasons Ballroom 98 San Jacinto Blvd

Attendees (0)