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It’s not 2013 anymore. Visit Sched’s 2015 Austin Guide =>


Monday, March 11 • 3:30pm - 4:30pm
The Art of Making Fun of Yourself

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Can a sense of humor be strategic? In the age of hashtag fails and campaign flops, it's crucial to use a dash of humor in your social recipe. How do you incorporate humor from the beginning of a process and not as an afterthought? By laughing at themselves, brands and agencies can diffuse conflict around campaigns in crisis, overcome messaging mess-ups, and put out fires with funny. It’s all about knowing when and how to deploy the humor bomb.
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Monday March 11, 2013 3:30pm - 4:30pm
Hilton Austin Downtown, Salon FGH 500 E 4th St

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