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Tuesday, March 12 • 12:30pm - 1:30pm
Fools Fear Failure: Designing Better Ways to Fail

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Is there something unique about the social sector that leads to an unwillingness to learn from failure?
It's well known that failure is sticky; people learn better from stories of failure than they do from success stories. Yet, in the social sector, failure is rarely discussed. Instead of treating projects and ideas that failed before us as a massive repository of R+D knowledge, these invaluable stories are often never told or actively swept under the carpet.
As human-centered designers, we fail often and quickly as part of the design process. We also excel at telling stories in a manner that is convincing to clients and customers. This panel asks: how might we use our skills as designers to create a new mindset in the social sector that says "I failed and here's the story of how it happened"?
Moderated by the Knowledge Manager from IDEO.org, this panel brings together designers, master storytellers, and veterans of many a social sector failure to explore this topic.
View official listing on sxsw.com

Speakers
avatar for Ela Ben-Ur

Ela Ben-Ur

Human-Centered Innovation Coachi2i ExperienceEla is passionate about the capacity of human-centered design and design thinking to empower people to create their lives, organizations, offerings, community and world. She believes that innovation is fundamentally about human experiences... Read More →
avatar for Ashley Good

Ashley Good

Head of FailureEngineers Without Borders CanadaAshley started Admitting Failure in January 2011 and has built a career around being an expert on failure—or, more specifically, on learning from it.   Her work has catalyzed a change in the way we think about innovative problem... Read More →
avatar for Sean Hewens

Sean Hewens

Amplify Dir & In-House CounselIDEO.orgSean lead's IDEO.org's Amplify program, a five-year effort funded by the UK Department for International Development with the goal of making international aid more collaborative and human-centered. He also serves as IDEO.org's In-House Counse... Read More →
avatar for Jaspal Sandhu

Jaspal Sandhu

PartnerGobee GroupJaspal’s primary focus is on human-centered design for technology and service innovation in global public health. Through Gobee, a company that he co-founded in 2008, he and his teams consult organizations on various issues related to innovation to improve population... Read More →



Tuesday March 12, 2013 12:30pm - 1:30pm
Austin Convention Center, Ballroom BC 500 E Cesar Chavez St

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