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Saturday, March 9 • 12:30pm - 1:30pm
Make Me Care: Digital Storytelling to Affect Change

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Moving hearts and minds, changing attitudes and behavior, takes more than SEO. This session’s speakers and case studies explore how to affect change by evolving the art of digital storytelling.
NPR's Michele Norris created The Race Card Project asking people to share views on race in America in just SIX WORDS. Brevity and candor from people of all races made for powerful storytelling. More than 12,000 people shared their stories through digital channels, sparking national conversation that continues to touch lives and open eyes.
When cause program Ford Warriors in Pink wanted to connect on an emotional level to fight breast cancer and grow its digital platform 365 days a year, it turned to filmmakers at Flow Nonfiction to tell stories of real people. Branded documentary work, from :30 spots to a 15-minute film, drove an integrated campaign empowering its community, turning fans into advocates.
View official listing on sxsw.com

Speakers
avatar for Susan Feeney

Susan Feeney

GMMBSusan Feeney brings more than 25 years of national media and public policy experience to developing and executing effective strategic communications. This experience includes strategic planning, positioning, media outreach, coalition building, campaigns, and social marketing... Read More →
avatar for Joel Johnson

Joel Johnson

SVP Dir of Strategic PlanningGMMBJoel R. Johnson SVP Director of Account Planning leading brand strategy development. Johnson has a long career developing holistic marketing campaigns for purpose-driven brands, agencies, and non-profits. He has lead brand strategy for many top brands... Read More →
avatar for David Modigliani

David Modigliani

Co Founder & Creative DirFlow NonfictionTexas Monthly recently named David Modigliani one of the "next great Texas directors." In 2009, he co-founded branded documentary powerhouse Flow Nonfiction. David's feature-length documentary, Crawford, about the tiny Texas town George Bush... Read More →


Saturday March 9, 2013 12:30pm - 1:30pm
Austin Convention Center, Room 5ABC 500 E Cesar Chavez St

Attendees (0)