You’re a group of filmmakers in your 20s and want to make a live-action series about the last panda in a post-apocalyptic Wasteland. In your small Australian city, there’s no way this will be funded, but you know your audience exists. What do you do? Turn to the internet.
Our panel is a case study of Wastelander Panda from its beginnings as a 3-minute trailer to the release of 3 funded episodes & an interactive website that expands the world of the Wasteland.
We share our successes and pitfalls, including creating an extensive narrative through bisociation; using statistics & audience analysis to fund the project; & how our no-budget launch strategy propelled the trailer to 100,000 views in three days.
We also screen an episode & preview the website in our exclusive SXSW premiere.
View
official listing on sxsw.com
