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Sunday, March 10 • 11:00am - 12:00pm
Information Overload & Health Decisions

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Illness is complicated. The tsunami of digital information currently available to most patients and caregivers doesn’t always simplify decision making, but can often make it worse. Further, the new role of patients as healthcare decision makers can leave these vulnerable stakeholders with a new burden to shoulder.
Simply put, to be useful, healthcare information must be delivered in a form where content and context is relevant and comprehensible to patients.
This conversation will facilitate the discussion among a physician, patient and medical communications expert to suggest new ways to successfully negotiate the “digital data dump” and associated patient alienation. Personalized digital storytelling will create a more informed decision maker and allow patients to appropriately contextualize their healthcare choices, to select options that best fit their needs.
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avatar for Joseph Gattuso

Joseph Gattuso

Chief Strategic OfficerOgilvy CommonHealth WorldwideJoe has worked in the healthcare communications industry for over twenty-five years as Creative Director, Agency President, and Strategist. In 1999, Joe founded the first research consultancy in the industry dedicated to the study... Read More →
avatar for John Nosta

John Nosta

EVP, Sr StragetistOgilvy CommonHealth WorldwideJohn is the #1 Kred-ranked social media influencer in health and included in the 2012 Pharma100 top influence list. He has been involved in the development of brand personalities, advertising campaigns and marketing strategies for numerous... Read More →

Sunday March 10, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol View North

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