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Tuesday, March 12 • 3:30pm - 4:30pm
The Art & Science of Hacking an Industry

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Every business claims to be disruptive. Most startup founders want to innovate the next app or feature to attract more dollars or clicks than the industry standard. Now there’s a new class of rising entrepreneurs inventing business models, not technology. They scale by giving consumers radical new choices. Panelists will illuminate the philosophies & execution behind their Industry Hacking:
•Sunrun redefined home solar so homeowners can opt out of dirty energy without buying expensive panels
•Birchbox transformed retail by offering sample boxes to consumers to discover, sample, and learn about the best products
•Bina revolutionizes healthcare by giving Americans easier access to their DNA information
•RETHINK Multimedia works with brands passionate about engaging the Transformational Consumer via imagination, design and digital content
These hackers represent a new age of entrepreneurship in which business model innovation changes the marketplace and world more than technology tweaks.
View official listing on sxsw.com

avatar for Narges Bani Asadi

Narges Bani Asadi

Founder & CEOBinaNarges Bani Asadi founded Bina to bring the results of many years of multidisciplinary research on systems biology and high performance computing at Stanford University and UC Berkeley to the world of genomics. Narges has extensive experience in informatics and high... Read More →
avatar for Hayley Barna

Hayley Barna

Co-FounderBirchboxHayley Barna is the Co-Founder and Co-CEO of Birchbox, the ecommerce company changing the way women and men discover and shop for beauty, grooming and lifestyle products. Through its multi-channel platform, the Birchbox experience features personalized sampling... Read More →
avatar for Lynn Jurich

Lynn Jurich

Co-Founder & Co-CEOSunrun IncLynn Jurich has a passion for creating simple solutions to difficult problems. She recognized that more people would switch to solar if it didn’t involve high costs and complexity and co-founded Sunrun to make simple and affordable solar a reality. Lynn... Read More →
avatar for Tara-Nicholle Nelson

Tara-Nicholle Nelson

Founder & CEORETHINK MultimediaTara-Nicholle Nelson is a master of the art and science of business transformation. She is also the founder of RETHINK Multimedia, a trend-based digital/content marketing consultancy for brands passionate about engaging the Transformational Consumer... Read More →

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Four Seasons, San Jacinto Ballroom

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