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Tuesday, March 12 • 11:00am - 12:00pm
Hype vs. Reality: Takeaways from SXSWi 2013

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Digitas, a digitally led, integrated brand agency, is collaborating with SXSWi to present the real story of SXSWi 2013.
By analyzing a variety of data collected before, during and at the end of this year's Festival, Digitas’ Beth McCabe, social marketing/tech guru, and Itai Asseo, creative technologist behind Digitas Labs — a tech-inspired incubator within the agency — will reveal the hot topics going into SXSWi 2013 and compare them with what actually resonated with this year’s attendees. Did the hype match the reality? What created the most buzz, and why? What were the biggest surprises?
Beth and Itai will use interactive visual aids to bring the story of SXSWi 2013 to life and reveal what it means for you and your business. Discover the headlines you need to know to distinguish the hype from the reality.
View official listing on sxsw.com

Speakers
avatar for Itai Asseo

Itai Asseo

VP, Creative Architect/Digitas Labs DirDigitasAs a creative technologist, I'm always searching for new ways to bring creativity into the digital world. I started out as a Flash animator in 1998 and went back and forth between creative direction and technology for many years. I've... Read More →


Tuesday March 12, 2013 11:00am - 12:00pm
Austin Convention Center, Ballroom EF 500 E Cesar Chavez St

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