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Sunday, March 10 • 12:30pm - 1:30pm
The Secret Dangers of Online Influence Marketing

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Are marketers wasting time and money with today’s influence measurement tools? This all-star panel of social media thought leaders exposes the pitfalls of finding social media influencers, and reveals why many marketers get it wrong. They’ll show that influence measurement tools like Klout and Kred are misleading marketers into believing they are measuring influence, when they are only measuring popularity. Today’s platforms perform so poorly when measuring such critical factors as the ability to motivate action and effect behavioral change that basing decisions on these tools alone can be dangerous. Panelists will discuss why marketers should stop focusing on tools and start using social media for what it was meant to accomplish - building relationships and harnessing communities. By using innovative methods to identify peer influencers who demonstrate creativity, insight and passion, marketers can learn to start an avalanche of positive attitudes for their brand, product or service.
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avatar for David Armano

David Armano

EVP, Global Innovation & IntegrationEdelman
avatar for Debra Kaye

Debra Kaye

CEOLucule ConsultingDebra Kaye is an international innovation and trends expert specializing in culture strategy and innovation for consumer brands, defining new areas of business opportunity, developing new products, and restructuring markets for long-term growth. She encourages... Read More →
avatar for Jure Klepic

Jure Klepic

Social Media Innovator & StrategistLucule ConsultingJure Klepic social media innovator and strategist at Lucule Consulting. He leads social media adoptions for global brands and continues to drive change and spearhead innovation. Throughout his career he worked with global brands... Read More →
avatar for Ekaterina Walter

Ekaterina Walter

Sr Social Media StrategistIntelEkaterina Walter is a Global Social Innovation Strategist at Intel. She is a passionate marketer and a recognized thought-leader in her field, a vibrant speaker, and a regular contributor to well-known industry publications such as Mashable, Fast Company... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Four Seasons, San Jacinto Ballroom

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