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Monday, March 11 • 4:00pm - 4:15pm
The Art (& Power!) of Explanation

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You’ve done the hard work. Your product or service works beautifully - but something is missing. Potential customers just don’t see the big idea - and it’s keeping them from becoming customers. Your big idea has an explanation problem.
The first step to solving this problem and inviting people to get excited about your idea is learning to explain it better. Lee LeFever of Common Craft and the book "The Art of Explanation" have created award-winning explanations for the world's most respected companies and earned over 50 million online video views. He will be your guide in understanding the power of explanation and how to put it to work in accomplishing your goals.
View official listing on sxsw.com

Monday March 11, 2013 4:00pm - 4:15pm CDT
Hilton Austin Downtown, Room 616AB

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