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Saturday, March 9 • 3:30pm - 4:30pm
Beyond UXD: Transforming Experience Through Design

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Everybody is talking about user experience design, but what does experience actually mean? And how can we work with experience in design?
Experience is what we do and what we feel, together in a flow. It corresponds to the relational domain between, for example, swimming in the sea and the thoughts, sensations, and emotions that are triggered when we do it. In this session, I will present theories and practices about the nature of experience alongside a new interactive game that designers can use to address experience in their design processes and products.
The interactive game allows players (who take on the roles of designers, clients, reviewers, or users) to bring forth new and surprising experiences through a collaborative process of exchanging designs and describing what is done and felt with these designs. There is just one trick— to ensure that our experiences are not driven by preconceived notions, descriptions cannot include the name of the object that is being designed!
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Saturday March 9, 2013 3:30pm - 4:30pm CST
Omni Downtown, Capital Ballroom

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