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Wednesday, March 13 • 11:00am - 12:00pm
Jingle is Not a Four-Letter Word

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An increasing number of up-and-coming and established artists are writing original music for brands and advertisers. Though still suffering from more of a credibility stigma than composing for films, writing for brands is becoming an important income stream and an alternative approach to song creation. Artists and executives talk about the jingle and the jangle.
View official listing on sxsw.com

avatar for Stephan Altman

Stephan Altman

Exec Creative Dir/PartnerMophonicsAs composer and creative director at bicoastal music shop Mophonics, Steph has written and CD'd hundreds of scores for the nation's favorite brands, a couple of movies, and played a key role in developing the careers of young up-and-comers including... Read More →
avatar for Michael Fitzpatrick

Michael Fitzpatrick

Fitz and The TantrumsMichael Fitzpatrick began his career as a studio engineer working with Producer Mickey Petralia (Ladytron, Beck, John Cale). Soon Mickey and Fitz started their own commercial music house called NewMath and had success working with Pedigree and other high profile... Read More →
avatar for Gabe McDonough

Gabe McDonough

Music DirOver the course of his career, Gabe McDonough has continually worked with many of the world's biggest brands on music partnerships, supervision and strategy.

Amos Newman

Head of Music for Visual Media at William Morris EndeavorWilliam Morris Endeavor

Wednesday March 13, 2013 11:00am - 12:00pm
Austin Convention Center, Room 16AB 500 E Cesar Chavez St

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