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Saturday, March 9 • 1:00pm - 1:15pm
The Power of Bad Ideas

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In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. Jotly and Cow Clicker were jokes/parodies (e.g., not good ideas) that have been surprisingly successful. Neil Young and Crazy Horse have covered folk songs. An action blockbuster features a US president swinging a silver axe against vampires. In this talk, I’ll explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.
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Speakers
avatar for Steve Portigal

Steve Portigal

PrincipalPortigal ConsultingSteve Portigal is the founder of Portigal Consulting, a bite-sized Bay Area firm that helps clients to discover and act on new insights about themselves and their customers. He is the author of Interviewing Users: How To Uncover Compelling Insights from... Read More →


Saturday March 9, 2013 1:00pm - 1:15pm
Hilton Austin Downtown, Room 615AB 500 E 4th St

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