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Friday, March 8 • 5:00pm - 6:00pm
Latinos y Mobile: A Silver Bullet?

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As the numbers of Latinos in the US continues to grow, we have heard that mobile will solve the digital divide in empowering the Latino population but what does that mean are we making the correct assumptions? Our panel brings in experts from all sides to explore the impact of the Hispanic voice on technology and, in turn, the impact of technology on the Hispanic voice. The panelists bring experience in politics, caused based organization, commercial campaigns and mobile in order to uncover trends in issue identification and activation around the Latino community as a whole and the subsets within that whole. Much like the consumer today can choose between various tablets and smartphones for functionality and personal identification the Latino Community is not one size fits all community. The Latino community in the U.S. today is one of the most dynamic and diverse of all communities from a socioeconomic, racial, political and country of origin perspective. We explore this diversity.
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Speakers
avatar for Lou Aronson

Lou Aronson

CEO & Founder | Discourse Analytics Inc | Lou is the founder and CEO of Discourse Analytics an audience insights and segmentation company that enables campaigns, brands, publishers, media companies and organizations to better engage, create interest from and activate their members, consumers and/or audience. Recognizing the increasing challenges posed by the acceleration of mobile and social Lou saw the opportunity to build a company that... Read More →
avatar for Kety Esquivel

Kety Esquivel

VP | Fenton | Kety leads the digital practice for Fenton’s Western region. Her commentary has been featured in stories for the Wall St. Journal, HITN, PBS, CNN, Televisa and Univision. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She spent 3 years coaching executives for a fortune 100 company on human capital and diversity in the US, Canada and Latin America. She directed Latino outreach for a... Read More →
avatar for Estuardo Rodriguez

Estuardo Rodriguez

Principal | The Raben Group | ESTUARDO V. RODRIGUEZ, JR. is a Principal and Counsel on Media and Communications at The Raben Group, where he brings years of experience with media and message development in addition to extensive experience with government affairs and specialized marketing to the Hispanic community. Mr. Rodriguez splits his portfolio between a number of non-profit organizations, which include the National Hispanic Leadership Agenda... Read More →
avatar for Brent Wilkes

Brent Wilkes

National Executive Director | League of United Latin American Citizens | National Executive Director League of United Latin American Citizens Brent A. Wilkes is the National Executive Director for the League of United Latin American Citizens this country's largest and oldest Hispanic organization. Wilkes manages the operations of the LULAC National organization with primary focus on national policy and legislative advocacy, membership... Read More →



Friday March 8, 2013 5:00pm - 6:00pm
Austin Convention Center, Room 5ABC 500 E Cesar Chavez St

Attendees (5)