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It’s not 2013 anymore. Visit Sched’s 2015 Austin Guide =>


Friday, March 8 • 5:00pm - 6:00pm
Latinos y Mobile: A Silver Bullet?

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As the numbers of Latinos in the US continues to grow, we have heard that mobile will solve the digital divide in empowering the Latino population but what does that mean are we making the correct assumptions? Our panel brings in experts from all sides to explore the impact of the Hispanic voice on technology and, in turn, the impact of technology on the Hispanic voice. The panelists bring experience in politics, caused based organization, commercial campaigns and mobile in order to uncover trends in issue identification and activation around the Latino community as a whole and the subsets within that whole. Much like the consumer today can choose between various tablets and smartphones for functionality and personal identification the Latino Community is not one size fits all community. The Latino community in the U.S. today is one of the most dynamic and diverse of all communities from a socioeconomic, racial, political and country of origin perspective. We explore this diversity.
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Speakers
avatar for Lou Aronson

Lou Aronson

CEO & FounderDiscourse Analytics IncLou is the founder and CEO of Discourse Analytics an audience insights and segmentation company that enables campaigns, brands, publishers, media companies and organizations to better engage, create interest from and activate their members, consumers... Read More →
avatar for Kety Esquivel

Kety Esquivel

VPFentonKety leads the digital practice for Fenton’s Western region. Her commentary has been featured in stories for the Wall St. Journal, HITN, PBS, CNN, Televisa and Univision. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She spent 3... Read More →
avatar for Estuardo Rodriguez

Estuardo Rodriguez

PrincipalThe Raben GroupESTUARDO V. RODRIGUEZ, JR. is a Principal and Counsel on Media and Communications at The Raben Group, where he brings years of experience with media and message development in addition to extensive experience with government affairs and specialized marketing... Read More →
avatar for Brent Wilkes

Brent Wilkes

National Executive DirectorLeague of United Latin American CitizensNational Executive Director League of United Latin American Citizens Brent A. Wilkes is the National Executive Director for the League of United Latin American Citizens this country's largest and oldest Hispanic organization... Read More →



Friday March 8, 2013 5:00pm - 6:00pm
Austin Convention Center, Room 5ABC 500 E Cesar Chavez St

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