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Friday, March 8 • 5:00pm - 6:00pm
Data & Gamification: Value to the Enterprise

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Is Gamification fulfilling its promise and where is it taking us now?
The buzz of gamification is still humming along, mainly because of its tantalizing promise: there are fairly obvious ways to make the most tedious of tasks, well, actually quite interesting and fun. As gamification becomes integrated throughout consumer and enterprise interfaces, is it truly generating new insights or simply making it simpler to get boring things done with ease?
The fact is that companies using gamification techniques are generating massive amounts of data, (or big data) at an explosive rate. Data scientists are able to discover correlations and insights in data that have never been mapped before, ultimately showing us a new picture of human interaction. What we do with these insights can change our views on enterprise and employee interaction, such as how to plot career paths or hire the right person to fit an organization.
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avatar for Jeremiah Owyang

Jeremiah Owyang

PresCrowd CompaniesJeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester... Read More →
avatar for Tim Piatenko

Tim Piatenko

Behavior Analytics ArchitectBadgevilleTim Piatenko’s distinguished academic background — over six years at the Stanford Linear Accelerator Center researching High Energy Physics - and business experience uniquely qualifies him to extract insights from large volumes of data generated... Read More →
avatar for Brendan Wallace

Brendan Wallace

Co-Founder/CEOIdentified.comBrendan Wallace is co-founder and co-CEO of Identified, a data and analytics company focused on professional data. Identified has raised $22.5 million in venture capital from notable Silicon Valley investors including Bill Draper and Innovation Endeavors... Read More →

Friday March 8, 2013 5:00pm - 6:00pm CST
Four Seasons, Four Seasons Ballroom

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