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Friday, March 8 • 5:00pm - 6:00pm
Spreadable Media: Value, Meaning & Network Culture

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How can we better understand how content circulates within contemporary networked culture? The collective decisions people make about whether to pass along content are profoundly reshaping the media landscape. Many content creators struggle with the growing prominence of grassroots audience practices, while an array of online communication tools have arisen to facilitate informal, instantaneous sharing. This environment offers new opportunities for people to pass along content and new models to generate revenue from user activities. While the means for people to circulate material have proliferated, recommending and sharing are impulses that have long driven how people interact around media texts. In this session, the authors of the new book Spreadable Media discuss core concepts from their work, focusing on the social logics and cultural practices that have enabled and popularized these new platforms, explaining why (not just how) sharing has become common practice.
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Speakers
avatar for Sam Ford

Sam Ford

Dir of Digital StrategyPeppercommSam Ford is Director of Digital Strategy with Peppercomm Strategic Communications, an affiliate with both the Program in Comparative Media Studies at MIT and the Popular Culture Studies Program at Western Kentucky University, and a contributor to Fast... Read More →
avatar for Joshua Green

Joshua Green

Senior StrategistUndercurrentJoshua Green is a Senior Strategist at Undercurrent. With a PhD in Media Studies, he has managed research projects at MIT and the University of California. He wrote the first in-depth book about YouTube, and is co-author (with Henry Jenkins and Sam Ford... Read More →
avatar for Henry Jenkins

Henry Jenkins

ProfessorUniversity of Southern CaliforniaHenry Jenkins is Provost’s Professor of Communication, Journalism, Cinematic Arts, and Education at the University of Southern California. He is co-author, with Sam Ford and Joshua Green, of the 2013 book Spreadable Media: Creating Value... Read More →



Friday March 8, 2013 5:00pm - 6:00pm
Austin Convention Center, Ballroom EF 500 E Cesar Chavez St

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