Catching consumers when they have time for us is becoming more complex. Now have to chase them around on their laptops, tablets and increasingly, their smart phones. As the screens have evolved, so has the message itself. Consumers expect to interact with it in a way that's appropriate to whatever technology they're using at that moment. And quite often, the message is the technology they're using at that moment and how the messenger can make it better.
How do we stay true to a brand and relevant to the consumer whenever, wherever and however we communicate with him or her? How can we be what people want, not what they want to tune out?
You're invited to attend a panel comprised of global thought leaders in design, branding, digital and mobile marketing. You'll get an in-depth look at how new media is changing the job we do. You'll learn what remains relevant, the challenges we have to meet to keep up, and how some are succeeding at it.
A Team Detroit event.
View official listing on sxsw.com