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Friday, March 8 • 5:00pm - 6:00pm
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Catching consumers when they have time for us is becoming more complex. Now have to chase them around on their laptops, tablets and increasingly, their smart phones. As the screens have evolved, so has the message itself. Consumers expect to interact with it in a way that's appropriate to whatever technology they're using at that moment. And quite often, the message is the technology they're using at that moment and how the messenger can make it better.
How do we stay true to a brand and relevant to the consumer whenever, wherever and however we communicate with him or her? How can we be what people want, not what they want to tune out?
You're invited to attend a panel comprised of global thought leaders in design, branding, digital and mobile marketing. You'll get an in-depth look at how new media is changing the job we do. You'll learn what remains relevant, the challenges we have to meet to keep up, and how some are succeeding at it.
A Team Detroit event.
View official listing on sxsw.com

Speakers
avatar for Jim McArthur

Jim McArthur

SVP | Digitaria Interactive
avatar for Stuart O'Neil

Stuart O'Neil

Group Creative Dir | Team Detroit | Stuart is an Executive Creative Director at Team Detroit. He has worked at Team Detroit for 7 years inspiring teams to develop award-winning ideas such as Mustang Customizer, F-150 Torture Test, and an orange puppet named Doug. He also leads the UX design creative for Ford.com and Lincoln.com on all devices. Prior to Team Detroit, Stuart worked at Organic helping lead all things digitally creative for Chrysler... Read More →
avatar for Michele Silvestri

Michele Silvestri

EVP, Global Dir, Design | Team Detroit | Michele Silvestri is the design evangelist and visual language guardian at WPP’s Team Detroit, a fully integrated, 1,100-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for all of their clients’ brands, including Ford, where her duties take on a global scale, collaborating with partner offices in Shanghai, London, Buenos Aires, Sao... Read More →
DS

Douglas Stovall

Exec VP | Hipcricket


Friday March 8, 2013 5:00pm - 6:00pm
Wanderlust, Wanderlust 206 E 4th St

Attendees (11)