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Friday, March 8 • 11:00am - 12:00pm
OMMA: The Next Big Thing IS Not a Gadget

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Take your eyes off the bright shiny CE objects for a second and you will see that mobility is about changing consumer behaviors, not the technology. At every stage, from mobile shopping to at-home use to tweeting snarky comments about TV shows in the living room, users have been defining these platforms while marketers and media companies scramble to catch up. Our panel of some of the leading thinkers in media and marketing will follow a new generation of screen-agnostic consumer who is moving across media, using smartphones at home as much as they do “on the go”, turning the tablet into a virtual cash register and moving much of their social networking off of the Web. The consumer is “the next big thing” but where do they go next?
View official listing on sxsw.com

Speakers
avatar for Rob Griffin

Rob Griffin

EVP, Global Dir of Prod DevHavas Media
avatar for Thom Kennon

Thom Kennon

CMOBrabblePost digital man on a mission: maker of human media. Mad Ave wag in a new marketing swoon ... CMO @ Brabble, Prof @ NYU - best job = zen father of 5.
avatar for Mike Proulx

Mike Proulx

SVP & Dir of Digital StrategyHill HollidayMike Proulx has spent the last 17 years working at various digital media and high-tech companies on the agency-side, client-side, and as an entrepreneur.
avatar for Tina Unterlaender

Tina Unterlaender

Director MobileAKQA


Friday March 8, 2013 11:00am - 12:00pm
AT&T Conference Center, Salon C 1900 University Ave

Attendees (1)