This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own

It’s not 2013 anymore. Visit Sched’s 2015 Austin Guide =>

View analytic
Friday, March 8 • 11:00am - 12:00pm
OMMA: The Next Big Thing IS Not a Gadget

Sign up or log in to save this to your schedule and see who's attending!

Take your eyes off the bright shiny CE objects for a second and you will see that mobility is about changing consumer behaviors, not the technology. At every stage, from mobile shopping to at-home use to tweeting snarky comments about TV shows in the living room, users have been defining these platforms while marketers and media companies scramble to catch up. Our panel of some of the leading thinkers in media and marketing will follow a new generation of screen-agnostic consumer who is moving across media, using smartphones at home as much as they do “on the go”, turning the tablet into a virtual cash register and moving much of their social networking off of the Web. The consumer is “the next big thing” but where do they go next?
View official listing on sxsw.com

avatar for Rob Griffin

Rob Griffin

EVP, Global Dir of Prod Dev | Havas Media
avatar for Thom Kennon

Thom Kennon

CMO | Brabble | Post digital man on a mission: maker of human media. Mad Ave wag in a new marketing swoon ... CMO @ Brabble, Prof @ NYU - best job = zen father of 5.
avatar for Mike Proulx

Mike Proulx

SVP & Dir of Digital Strategy | Hill Holliday | Mike Proulx has spent the last 17 years working at various digital media and high-tech companies on the agency-side, client-side, and as an entrepreneur.
avatar for Tina Unterlaender

Tina Unterlaender

Director Mobile | AKQA

Friday March 8, 2013 11:00am - 12:00pm
AT&T Conference Center, Salon C 1900 University Ave

Attendees (28)