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Friday, March 8 • 3:30pm - 4:30pm
The Mechanics of Magic: 7 Game Design Insights

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The web world is agog over game design as the next silver bullet, slapping badges and progress bars over every annoying thing they wish users to do. As users tire of everything looking like a game, "gamification" has come under fire. But why throw the baby out with the bathwater?
Game design is to web design what rocket science is to car mechanics, and just like Tang and Velcro, there is plenty in game design we can use in our every day work. Come and hear how mastery, irregular reward schedules and meaningful choices can make your site a pleasure for your users.
View official listing on sxsw.com

Speakers
avatar for Christina Wodtke

Christina Wodtke

Publisher | Boxes and Arrows | Christina Wodtke is an itinerant instigator and maker of things to happen. She is currently on sabbatical, advising start-ups and gardening. Most recently she led new product development and reinvention as a general manager of Zynga.com at Zynga, was general manager of Social at Myspace, principal product manager at Linkedin, and senior director of design at Yahoo! back when Yahoo! was pretty neat.


Friday March 8, 2013 3:30pm - 4:30pm
Austin Convention Center, Ballroom A 500 E Cesar Chavez St

Attendees (12)