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Friday, March 8 • 3:30pm - 4:30pm
Experience vs Ownership: The Rise of the Experience Economy

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In the "old days", most people lived a more predictable, structured life. Most consumers aspired to own a home, and a car or two. There were certain days for work and days for play, clothes for work and other clothes for play, and so on. Companies also aspired to own their spaces and their infrastructure.
Today, people are rapidly evolving how they live and work. What seems increasingly important to people is quality of experience, selection and convenience - and that means having access to things when and where you want them, often without the overhead of ownership.
Jenn Hyman, co-founder of Rent the Runway and Aileen Lee, Founder of Cowboy Ventures and partner with KPCB talk about how new technology companies are facilitating an important cultural shift from an ownership economy to an experience economy - and what it all means.
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avatar for Jennifer Hyman

Jennifer Hyman

CEO & Co-founderRent The RunwayJennifer Hyman is the Chief Executive Officer and Co-Founder of Rent the Runway, a business that delivers Cinderella experiences by enabling women to rent designer dresses and accessories for all of the special occasions in their lives. Since Rent the... Read More →

Friday March 8, 2013 3:30pm - 4:30pm CST
Hilton Austin Downtown, Salon FGH

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