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Friday, March 8 • 3:30pm - 4:30pm
Games: Anyone. Anywhere. Anytime.

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Raise your hand if you agree with any of these statements:
- Gamers are primarily by young or teen boys.
- Games are usually played alone in the home on game consoles.
You may be surprised at how many people would have their hand raised…especially brand marketers and agencies who make decisions about promoting /advertising on games as part of their digital marketing mix. The Interactive Advertising Bureau (IAB) Games Committee is here to dispel the myths about gamers based on current research that shows how games truly are played by anyone, anywhere, anytime.
We'll introduce you to different gamer segments. You’ll learn about the type of games they are most likely to play, when and where they play them, what devices they play them on, how they interact with each medium and how mobile and tablets are significantly impacting today's game playing. We’ll end with some thoughts on the future of gaming.
Join us and meet today's game players.
View official listing on sxsw.com

Speakers
avatar for David Berkowitz

David Berkowitz

CMO | MRY | David Berkowitz is Chief Marketing Officer at agency MRY, where he leads communications and brand strategy while promoting the agency’s work with clients such as Johnson & Johnson, Visa, and Adobe. A fifteen year digital media veteran, he was previously VP of Emerging Media at agency 360i, where he co-founded its social media practice in 2006 and then ran its Startup Outlook initiative. David has written more than 500 bylines for... Read More →
avatar for Susan Borst

Susan Borst

Dir Industry Initiatives for Social Media, Content Mktg, Native Advertising, Games & B2B | IAB | After 20+ years at leading NYC traditional creative ad agencies such as Grey, Hill Holliday, Kaplan Thaler Group and Gotham working in senior Account Management and Strategic Business Planning roles on top brands from P&G, Pfizer, Verizon Wireless and more, Susan moved to the digital space in 2010. At the IAB, Susan leads the Social Media, B2B... Read More →
avatar for Bill Hopkins

Bill Hopkins

VP/GM-Nielsen Games | The Nielsen Company | Bill Hopkins is Vice President and General Manager of Nielsen Games. Nielsen’s gaming practice is geared towards bringing consumer driven solutions to Nielsen’s clients, which include manufacturers, publishers, agencies, and advertisers.
avatar for Kym Nelson

Kym Nelson

VP W Coast Sales | IGN Entertainment | Kym Nelson serves as Vice President to IGN Entertainment games advertising sales division. In this role, she leads the company’s award-winning advertising sales team in developing performance-based marketing programs that deliver superior return on investment for leading advertisers and agencies. Kym previously led a vertical sales team that represented both IGN Entertainment and MySpace where she was... Read More →
avatar for Joy Taylor

Joy Taylor

Sr Mktg Dir, Global Media Solutions | Electronic Arts | Joy Taylor is Senior Marketing Director, Global Media Solutions at Electronic Arts (EA), where she manages the teams responsible for ad product development, ad technology, account management, insights, events and communication. She works closely with all of the company’s game studios to develop the right ad solutions for Fortune 500 brand marketers. She is responsible for all platforms... Read More →


Friday March 8, 2013 3:30pm - 4:30pm
Palmer Events Center, Room 4-5 900 Barton Springs Rd

Attendees (6)

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