It’s not 2013 anymore. Visit Sched’s 2015 Austin Guide =>

Back To Schedule
Friday, March 8 • 3:30pm - 4:30pm
OMMA: Marketing Implications of Facebook's Graph Search

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

One of the latest innovations coming out of Facebook is its search graph, which allows users to overlay their Facebook friends with other data, such as interests and location. This union of the social graph and the interest graph may further connect Facebook users with their friends, and help them find new ones, but what is its potential for marketers? Will it enhance targeting, increase ROI or lead to richer consumer insights. or simply be another, but not groundbreaking, tool in the marketer's toolbox on Facebook? This session will put Facebook Graph Search in perspective.
View official listing on sxsw.com


Paul DeJarnatt

SVP/Search DirectorStarcom USA
avatar for Peter Fasano

Peter Fasano

SVP/Atlanta Group HeadSocial@OglivyPeter Fasano is Senior Vice President of Social@Ogilvy Atlanta where he leads a team that develops and implements social business strategies and solutions. Peter has spent the past 15 years working with agencies, corporations, executives and the... Read More →

Max Kalehoff

VP/Product Marketing

Chase McMichael


Friday March 8, 2013 3:30pm - 4:30pm CST
AT&T Conference Center, Salon C

Attendees (0)