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Friday, March 8 • 3:30pm - 4:30pm
OMMA: Marketing Implications of Facebook's Graph Search

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One of the latest innovations coming out of Facebook is its search graph, which allows users to overlay their Facebook friends with other data, such as interests and location. This union of the social graph and the interest graph may further connect Facebook users with their friends, and help them find new ones, but what is its potential for marketers? Will it enhance targeting, increase ROI or lead to richer consumer insights. or simply be another, but not groundbreaking, tool in the marketer's toolbox on Facebook? This session will put Facebook Graph Search in perspective.
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Speakers
PD

Paul DeJarnatt

SVP/Search Director | Starcom USA
avatar for Peter Fasano

Peter Fasano

SVP/Atlanta Group Head | Social@Oglivy | Peter Fasano is Senior Vice President of Social@Ogilvy Atlanta where he leads a team that develops and implements social business strategies and solutions. Peter has spent the past 15 years working with agencies, corporations, executives and the social media community to become a digital marketing leader.
MK

Max Kalehoff

VP/Product Marketing
CM

Chase McMichael

CEO | InfiniGraph.com


Friday March 8, 2013 3:30pm - 4:30pm
AT&T Conference Center, Salon C 1900 University Ave

Attendees (14)