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Saturday, March 9 • 11:00am - 12:00pm
200M Reasons to Launch Your App in China

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Do app and mobile game developers from the West stand a chance in China? The country now leads the world in new iOS/Android phone activations, with a market forecast to have over 200 million smartphone owners this year. It’s also the world’s largest app market, where 2/3rds of iOS owners have bought at least one app, and where 66% of the top grossing iOS/Android games are from the West. (Angry Birds and Plants versus Zombies: Huge in China.) But it’s also a wild and unpredictable market, with hundreds of different app stores, very different monetization behavior, and often rampant, unchecked IP piracy.
However, there are ways Western developers can protect their apps and thrive in China -- as long as they’re willing to work with the Chinese culture and economy, not against them. A panel of US China experts share the insights and hard lessons they’ve learned back and forth across this Great Wall of opportunity.
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avatar for Henry Fong

Henry Fong

CEOYodo1Henry is Founder and CEO of Yodo1, a market entry specialist that helps Western game developers successfully launch and monetize in the rapidly expanding China mobile market. At Yodo1, he co-produced mobile games titles customized for the China market, including Robot Entertainment's... Read More →
avatar for Lisa Cosmas Hanson

Lisa Cosmas Hanson

AnalystNiko PartnersLisa is the Managing Partner and Founder of Niko Partners (http://www.nikopartners.com), the Leader in Asian Games Market Intelligence ™. Her responsibility includes client relations, research & analysis, business development, operations, and partnerships. Lisa... Read More →
avatar for Patrick Hudson

Patrick Hudson

CEORobot EntertainmentPatrick Hudson is a principal co-founder and President and CEO of Robot Entertainment. Prior to Robot, Patrick was an Executive Producer at Ensemble Studios and led production efforts on Age of Empires III: The Warchiefs, Age of Empires III: Asian Dynasties and... Read More →
avatar for Andy Lee

Andy Lee

AdvisorChartboost Yodo1 KabamAndy established Kabam's first international game studio in Beijing and was responsible for the operations and corporate / business development for Kabam in Asia. At Kabam, Andy introduced the company's data-driven approach to game development to a predominantly... Read More →

Saturday March 9, 2013 11:00am - 12:00pm CST
Palmer Events Center, Room 4-5

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