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Sunday, March 10 • 3:30pm - 4:30pm
Arrogance & Confidence in Design

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Our daily lives are peppered with annoyance - someone, somewhere was responsible for designing that annoyance and sending off into the world to flourish and vex. It seems preposterous that so many products and services exist that clearly fail to accomplish their core function. This is either due to a surplus of arrogance or confidence.
As designers we have a responsibility to our clients and their users to be diligent and accurate in our work. We’re all guilty of delivering less than perfect output now and again; whether that’s due to time or budgetary constraints. So what can be done to combat this industry-wide affliction and why should we care?
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avatar for Jonty Sharples

Jonty Sharples

Design DirAlbionJonty is Design Director at Albion London, an agency for entrepreneurial clients who want to develop businesses, brands and communications. Albion’s aim is to banish annoyance from advertising and generate experiences that people actually enjoy and want to talk... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom A

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