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Saturday, March 9 • 11:15am - 11:30am
Unlikely Bedfellows... Yours Awaits

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No, it’s not college. But these days, everyone from multinational corporations to renowned medical institutions is getting into bed with unexpected partners. The results are spectacular and surprising: an IT company is helping to kill a superbug, robot technology is enabling blind people to navigate, and a family laundry soap helped save the day after a fiery explosion at the Daytona 500.
In this solo presentation, Lincoln Bjorkman, NA Chief Creative Officer at Digitas, will share stories of unlikely, surprising and curious partnerships that have yielded astonishing results. He’ll explore how some big challenges are tackled by leading companies and innovative inventors who chose to see 360 degrees, then went one degree further. You’ll be inspired to explore how unlikely partners can bring a new lens to your own biggest challenges.

Get ready to find your unlikely bedfellow.
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avatar for Lincoln Bjorkman

Lincoln Bjorkman

CCO North AmericaDigitasAs EVP, Chief Creative Officer, North America at Digitas, Bjorkman has creative responsibility for the agency’s North American offices including New York, Boston, Chicago, San Francisco, Atlanta, Detroit and one of their largest accounts, American Express... Read More →

Saturday March 9, 2013 11:15am - 11:30am CST
Hilton Austin Downtown, Room 615AB

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