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Saturday, March 9 • 12:30pm - 1:30pm
When Does Selling Your Body = Golden Opportunity?

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You've seen the extravagant sponsorship deals with athletes in the NBA, NFL, and NASCAR. But how often how do you hear about US athletes—the best in the world in a given sport—struggling to get by without a second job as a construction worker or accountant?
To help fund his Olympic dreams and make a statement about the current sponsorship restrictions in his sport of track & field, Nick Symmonds took to eBay to auction off a part of his body during his Olympic races to the sponsor with the highest bid. The result: a tattoo of a logo on his shoulder even his mom is proud of, a picture perfect partnership, and a big "middle finger" to a few international governing bodies.
How did social media, digital content development, and a bit of PR take one athlete's cause (and his sponsor's logo) to a billion viewers worldwide and turn an $11,000 "media buy" into gold? Did we mention that tattoo with the sponsor's logo must be covered by a piece of tape in every single race?
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avatar for Sara Meaney

Sara Meaney

PresHanson Dodge CreativeSara Meaney is President of Strategy & Growth at Hanson Dodge Creative, America’s leading active lifestyle agency. In her role, she is responsible for the agency’s strategy and business development with oversight of agency growth and client services.
avatar for Nick Symmonds

Nick Symmonds

US Olympian, 800mNick Symmonds LLCNick Symmonds is one of the fastest men in America at 800-meters. Based in Eugene, Oregon, Nick is a professional track athlete and 2008 & 2012 Olympian. A graduate of Willamette University, he competes internationally for the US and the Oregon Track... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Sheraton Austin, Capitol ABCD

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