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Sunday, March 10 • 3:30pm - 4:30pm
Taking Social Games from Pink to Blue

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Approximately 55% of women are playing social games online, but what about the men? The social games genre has typically been geared towards the female player, but a new era of social games is expanding from "pink" games to also include "blue" games. This session will feature social game makers from Zynga, KIXEYE and DeNA discussing what it takes to make a social game that is appealing for the traditionally core male console player.
View official listing on sxsw.com

Speakers
avatar for Amer Ajami

Amer Ajami

Exec ProducerZyngaAmer Ajami has over a dozen years of experience in the games industry. He is currently an executive producer at Zynga's Los Angeles studio, where he led development on Empires & Allies and helped launch CoasterVille. Before Zynga, Amer spent seven years at Electronic... Read More →
avatar for Brandon Barber

Brandon Barber

CMOKixeyeBrandon has over 15 years of experience building and marketing consumer products and entertainment software.    Most recently, he co-founded the sports-focused social gaming company Lionside, which was acquired in 2011 by ngmoco.   Previously, Brandon established and was responsible for the marketing function... Read More →
avatar for Doug Scott

Doug Scott

VP of Mrktg & RevenueDeNADoug Scott is the Vice President of Marketing & Revenue at the mobile social gaming powerhouse DeNA. In his role, he oversees all aspects of marketing, business development and advertising sales for DeNA’s western business, including leading the marketing... Read More →


Sunday March 10, 2013 3:30pm - 4:30pm
Palmer Events Center, Room 4-5 900 Barton Springs Rd

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