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Saturday, March 9 • 11:00am - 12:00pm
Brand Fans, the New Brand Marketers

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Before Time’s Person of the Year was “You” – a corporate powerhouse was already putting “You” in control. Since 2006, PepsiCo has been at the forefront of crowdsourcing – letting fans produce the Doritos brand’s Super Bowl ads and create the next flavor of Mountain Dew or, more recently, empowering consumers to help the Pepsi brand introduce the Super Bowl Halftime Show and inspiring fans to create the next Lay’s potato chips flavors. PepsiCo has proved that this DIY approach resonates with fans – and no one defines your brands like your fans. This panel, featuring Frito-Lay senior director of brand marketing Jen Saenz, PepsiCo Beverages global head of digital Shiv Singh and Facebook creative strategist Kevin Knight, and moderated by Mashable business editor Todd Wasserman, provides an opportunity to learn how to tap and inspire the “creative genius” among your DIY-inclined fans, how to control the risk of “letting go” and take fan engagement to the next level. Sponsored by PepsiCo.
View official listing on sxsw.com

Speakers
KK

Kevin Knight

Creative StrategistFacebook
RK

Ram Krishnan

Mktg VPPepsiCo
JS

Jen Saenz

Sr Dir, Brand MrktgFrito-Lay
SS

Shiv Singh

SVP, Brand & Mktg TransformationVisa


Saturday March 9, 2013 11:00am - 12:00pm
Omni Downtown, Capital Ballroom 700 San Jacinto

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