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Sunday, March 10 • 5:00pm - 6:00pm
The Commoditization of Overnight Entrepreneurship

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Just a few months ago, The Pebble E-paper Watch project received a record-breaking $10.2 million through Kickstarter in a widespread show of support from a community of 68,000+ micro-funders. And all this support was for a product that doesn’t exist, from an individual with no track record of success. A few years ago, this would have been considered a stroke of good luck, yet as of July 3, 2012, there have been over 62,000 launched projects on Kickstarter (3,973 are currently in progress), with a steady success rate of approximately 44%. The completed successful projects have raised a total of $229 million. If you have an idea, you can design your idea, create a prototype, pitch the idea to the world using simple video-making programs (e.g., Photobooth) and fund a newly invented startup within a few days or weeks.
This panel is about discussing the commoditization of entrepreneurship and the future of bringing ideas to the marketplace.
View official listing on sxsw.com

avatar for Amber Case

Amber Case

Dir / Esri R&D Center PortlandEsri.comAmber Case is the Director of Esri R&D Center, Portland, where she works on location-based technology. Case co-founded Geoloqi, Inc., a location-based developer platform, that was acquired by Esri in Oct 2012. She has been featured in Forbes... Read More →

Seth Friedman

Managing PartnerTribal DDB
avatar for Mukund Gopalakrishna

Mukund Gopalakrishna

Managing Partner, Tribal DDBTribal DDB WorldwideSeth is responsible for agency business development and strategy to help clients succeed both in the market and in the Digital Culture. He has held various strategy roles in the agency world and has worked with a wide range of clients... Read More →
avatar for Luke Lagera

Luke Lagera

Partner, CFOPanda SunglassesLuke Lagera is the co-founder and CFO for Panda Sunglasses which makes Eco-friendly, handcrafted bamboo sunglasses. Every pair purchased provides the gift of vision to someone in need. Panda started as a Kickstater.com project and is now a luxury fashion... Read More →

Henrik Werdelin

Managing Partnerprehype

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Hilton Austin Downtown, Salon ABC

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