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Thursday, March 14 • 2:00pm - 3:00pm
Big Data: The New Oil or the New Snake Oil?

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Mobile technologies have enabled music executives to understand as never before how people are consuming music. What people are listening to is just the tip of the iceberg – now, labels can see where they are and even what time they interact with music. Additionally, the very nature of the “immediacy" in mobile technology enables data to be packaged in such a way as to demonstrate predictive behaviors, giving valuable commercial insights. Learn about the current state of mobile technology, what kind of data can be captured by popular entertainment apps, how that data can be translated and the impact it has for labels and artists.
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Brett Alperowitz

VP, A&RRepublic Records
avatar for Marie-Alicia Chang

Marie-Alicia Chang

Co-Founder & Head of Business DevMusicmetric
avatar for Will Mills

Will Mills

Dir, Music & ContentShazam EntertainmentWill Mills is Vice President Music & Content at Shazam, the world's leading media Engagement Company. Since taking up the post, Will has set up strategic partnerships the world’s leading music and digital companies, including global agreements... Read More →
avatar for Jon Vanhala

Jon Vanhala

Thesis Venture Studioconnector, advisor + creative improvisor. Thesis is a company builder + accelerator. I'm also former musician turned head of digital and/or brand partnership at multiple UMG labels (Island Def Jam, Republic, Verve) and a now defunct music Festival Network sta... Read More →

Thursday March 14, 2013 2:00pm - 3:00pm CDT
Austin Convention Center, Room 9ABC

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