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Monday, March 11 • 1:15pm - 1:30pm
Creating Brand Advocates via Employee Engagement

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While some companies harness the power of their employees to create brand advocates and evangelists, most do not. Apple, for example, shows how to make employees into your biggest promoters and supporters. It hands out the latest iPhones to employees before sharing with general consumers, provides employees with unbeatable discounts and treats their workforce like they’re a part of a tight nit family. As a result, employees are positively vocal about the company. This process came naturally to Apple, but most brands don’t have it so easy. This session focuses on how companies can tap their internal network of employees to create brand advocates. We will review examples with global companies on how they leverage employee voices in social media. For example, a leading CPG company noted that it could save 250 million in coupon distribution if they get employees to share coupons on their own personal networks. We will provide best practices to mobilize and activate employees. Sponsored by Dynamic Signal.
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avatar for Russ Fradin

Russ Fradin

CEODynamic SignalRuss is a digital media industry veteran with more than 15 years experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300M in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate... Read More →
avatar for Jim Larrison

Jim Larrison

GM Corporate DevDynamic SignalPrior to DS, Jim was an early senior leader at other internet start-ups, including comScore Media Metrix and Adify, where he ran business development. Additionally, Jim worked at Information Resources, Lever Brothers, and Vision Quest Research in Chicago... Read More →

Monday March 11, 2013 1:15pm - 1:30pm CDT
Hilton Austin Downtown, Room 616AB

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