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Saturday, March 9 • 11:00am - 12:00pm
New Grass Roots: Digital Age Movie Marketing

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Gone is the golden age of movie trailers and posters. Social media are the new tools for film promotion. Vanity Fair’s Senior West Coast Editor Krista Smith talks with those who have championed Twitter, Tumblr and beyond in marketing projects to today’s plugged-in audiences. This panel also explores cutting-edge digital platforms for celebrity sharing, director commentary and audience collaboration.
View official listing on sxsw.com


Natalie Bruss

VP, Digital StrategyID
avatar for Matt Jacobson

Matt Jacobson

Head of Mkt DevFacebookMatt Jacobson serves as the Head of Market Development at Facebook where he has focused on strategic partnerships that connect people to some of the world’s most recognized brands since joining the company in 2005. In this role, Matt helps spearhead creative... Read More →
avatar for Jason Janego

Jason Janego

avatar for Krista Smith

Krista Smith

Sr W Coast EditorConde Nast/Vanity Fair

Olivia Wilde

The Incredible Burt Wonderstone

Saturday March 9, 2013 11:00am - 12:00pm
Austin Convention Center, Room 16AB 500 E Cesar Chavez St

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